Of all the things I love about the commercial side of the winter holidays, holiday drinks have a special place in my heart.
This year I became a loyal Starbucks customer (what do you call a big Starbucks fan, a “Buckster”?), due to the Starbucks Rewards Program, and can’t get enough of the Pumpkin Spice Latte (with Soy). Pumpkin is a flavor that, while wonderful, only makes it to my palate post Thanksgiving. I understand pumpkin is seasonal, but canned pumpkin puree and pumpkin flavorings seem to have an awesome shelf life…
How about this for a Starbucks Gold Card benefit? I get to an “off season” flavor in my drink. Or do people ask for this already? I’ve never been the type to ask for anything that isn’t on the menu.
In these times, loyalty programs could gain even more by giving just a little bit extra. Though, it’s arguable Starbucks may not have a lot left to gain.